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Bank Marketing Campaign
Date
Jan 2025
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Tools Used
Python (Pandas, NumPy, Scikit-learn, Plotly, Seaborn, Matplotlib)
Techniques
Exploratory Data Analysis (EDA) · Machine Learning Modeling · Correlation Analysis · Data Visualization · Clustering
This project identifies the behavioral, demographic, and financial factors influencing a client’s decision to subscribe to a term deposit of a Portuguese Bank Institution.
This analysis highlights key customer engagement patterns, campaign performance trends, and actionable insights for targeted marketing and retention strategies.
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